National Mission for Clean Ganga (NMCG), celebrated the Ganga Utsav 2021 across the upper Ganga Basin as part of creating awareness about Ganga conservation amongst people. The challenge was to filter large volume of content received and create a report that’s equally engaging as the events were. 

Usually, government reports are a bit dense, serious and presented in a linear fashion. Pebble undertook the task of making this report stand out as a reader friendly report. 

Key features

Photos: Since photos were received from whatsapp, we used small circular masks to use them (as shown here). 

Infographics: Infographic and data visualisation was used extensively to present data in a easy to read format. 

Text: Highlighted text was presented in contrasting colors and fonts, making it easy for the reader to access information