These are unprecedented times for news and media industry. Never ever it has felt being sandwiched between social media giants that understand the users’ preferences better than the media organisation and between a billion individuals powered with smartphone, and creating content daily.
TikTok surpassing Google in search volume recently, points to the direction we are headed. Individuals will continue to create, curate and consume bite sized content.
The pandemic has fundamentally altered ways of employee engagement in media industry. Staff members are working from home and still have to run news portals. The problem of the industry has been compounded by the shrinking revenue (due to
A new model thus, is slowly emerging in the news media industry.
Hybrid Newsrooms: Hybrid newsrooms are a combination of a central core team and an on-demand dispersed extended team